2025 U.S. Flooring Market Outlook: How SPC, LVT, And Waterproof Laminate Flooring Will Lead The Industry Recovery

As we move into the second half of 2025, the U.S. home renovation and construction industry is showing renewed strength — and flooring is once again becoming a key area of investment. According to the 2025 Houzz U.S. State of the Industry report, after a revenue dip in 2024, most firms are optimistic about stronger demand and double-digit growth across construction-related sectors. For flooring manufacturers and suppliers — especially those focused on SPC flooring, LVT flooring, and waterproof laminate — the timing couldn’t be better.

2024: A Challenging Year for Flooring and Renovation Businesses

Last year saw the most significant revenue decline since 2014 across multiple sectors:

• Specialty contractors (which include flooring installers and manufacturers) reported a 2.8% revenue drop.

• Interior designers and general contractors also faced decreased demand.

• Rising material and labor costs hit profit margins hard, with over 75% of businesses citing higher product costs as their biggest operational burden.

For flooring suppliers, the increased cost of materials — especially vinyl resins, laminate cores, and logistics — made 2024 a tough year to maintain margins without raising prices.

2025 Recovery: Flooring Demand Set to Surge

But in 2025, momentum is shifting. Over 73% of specialty contractors and 70% of interior designers report a positive business outlook. Design-build firms, general contractors, 

and even architects expect strong demand, especially in residential remodeling.

The expected revenue growth rate for specialty contractors is an impressive 12.4%, making it one of the top-performing sectors this year.

What’s driving this recovery?

• A rebound in residential renovation, particularly in kitchen, bathroom, and living room flooring upgrades.

• Growing preference for durable, waterproof, and low-maintenance flooring options.

• Increased homeowner awareness of the benefits of materials like SPC rigid core flooring, LVT luxury vinyl tiles, and waterproof laminate flooring.

These trends position our company’s core offerings at the center of industry demand.

Why SPC Flooring Is in the Spotlight in 2025

Stone Plastic Composite (SPC) flooring continues to gain market share in the U.S. thanks to its superior water resistance, rigid core structure, and ease of installation — key features valued by both homeowners and commercial property managers.

• Ideal for multi-family units, retail shops, and high-traffic areas.

• 100% waterproof and dimensionally stable under heat or humidity.

• Popular wood-look finishes and click-lock installation meet both DIY and professional needs.

LVT Flooring: Design Flexibility Meets Practicality

Luxury Vinyl Tile (LVT) remains one of the most versatile options for modern interior design. The 2025 Houzz report notes that interior designers are optimistic about revenue growth, and LVT is a key material behind that trend.

• Perfect for custom layouts in kitchens and bathrooms.

• Easy to replace individual tiles and ideal for renovations.

• Offers high-end aesthetics with wood, marble, and ceramic visuals — at a fraction of the cost.

With rising costs in natural wood and ceramic materials, LVT flooring provides an affordable, low-risk alternative that’s resilient, waterproof, and easy to maintain.

Waterproof Laminate Flooring: A New Era in Home Renovation

Once considered vulnerable to water damage, modern laminate flooring has evolved — and our new generation of black-core waterproof laminate products is proof.

• Special hydrophobic core technology prevents warping and swelling.

• Ideal for living rooms, home offices, and open-plan spaces.

• Affordable alternative to hardwood with the same visual appeal.

In the face of rising interest in eco-conscious remodeling, our waterproof laminate collections are formaldehyde-safe, recyclable, and low-VOC, catering to health-conscious homeowners.

Meeting the Market: What Flooring Buyers Are Looking For

According to Houzz, the top challenges for businesses in 2024 were:

• Finding prospective clients

• Rising material costs

• Managing customer price sensitivity

This aligns with what flooring buyers are seeking in 2025: value, durability, visual appeal, and quick lead times. By offering competitively priced flooring that is both high-performance and stylish, we position ourselves to meet those expectations head-on.

We also continue to invest in:

• Shorter production cycles and stable supply chains.

• Custom packaging and OEM branding support for flooring wholesalers.

• Global logistics capabilities — especially FOB/CIF/DDP delivery to North America, Europe, and the Middle East.

Final Thoughts: A Stronger Year Ahead for SPC, LVT, and Waterproof Laminate Flooring

The U.S. home remodeling market is gearing up for growth — and flooring is a major part of the recovery. By aligning our SPC, LVT, and waterproof laminate product lines with current trends, we are not just riding the wave — we’re helping shape it.

If you’re a flooring distributor, contractor, or design firm looking to stay ahead of the curve in 2025, now is the time to partner with a manufacturer that understands the market, the product, and the customer.

Let’s build something durable, stylish, and profitable — together.